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Here’s the thing. Keyword research hasn’t disappeared. It has just matured. Google doesn’t rank pages because they mention a keyword anymore. It ranks pages that understand what the searcher actually wants. That shift has quietly changed everything. Most content still misses this. It chases traffic, not outcomes. That’s why you…

Search engine optimisation sounds technical, but the idea is simple. You make your website easier for search engines to understand and more useful for people. Do that well, and your pages show up when someone searches for what you offer. Here’s the thing. In the UK, where competition is tight…

Let’s start with the simple version. SEO, or search engine optimisation, is the process of improving your website so it shows up in search results when people are looking for something you offer. Not just showing up, but showing up in the right place, at the right time, in front…